Monopoly - Positioning Intelligence
Uncover the disconnect between what companies sell and what customers actually buy.
Monopoly analyzes website claims against real customer feedback to reveal positioning gaps.
Surface the perception gap in minutes, not months.
What We Analyze
- What companies think they sell — website claims, taglines, stated positioning
- What companies actually sell — pricing structure, feature hierarchy, operational decisions
- What customers say they buy — unprompted voices from LinkedIn, G2, Reddit
- What customers actually buy — the transformation, the identity shift, the after-state
Pricing
Three report tiers. Pay per report with credits.
- Perception ($49/credit) — Brand claim analysis, customer voice library, competitive perception map, Monopoly Score, discoverability analysis
- Due Diligence ($149/credit) — Everything in Perception plus regulatory intelligence (securities filings, consumer complaints, product safety, environmental compliance, litigation, patents, government contracts) and market intelligence (funding, hiring velocity, digital traffic, search visibility)
- Organizational Truth ($499/credit) — Everything in Due Diligence plus workforce alignment analysis, leadership confidence scoring, strategic intent verification, and Truth Score
View full pricing details
GNYS — Positioning Intelligence Assistant
GNYS is a positioning coach trained on Paul Syng's methodology. It interprets your Monopoly reports, challenges your thinking, and guides next moves. Available in Monopoly, WhatsApp, and Slack.
- Anchored to your data — references your actual reports, scores, and gaps
- Socratic, not sycophantic — asks the questions you are avoiding
- Everywhere you work — start in Monopoly, continue on WhatsApp, pick up on Slack
Learn more about GNYS
Sample Reports
View perception gap analyses for companies including:
Who Uses Monopoly
- M&A & Corp Dev — Due diligence before you acquire
- Procurement — Vet vendors and partners before you commit
- Management consultants — Show up knowing more than the target
- Marketing & brand agencies — Win pitches with insight they can't get themselves
- Strategy advisors — Diagnose before you prescribe
- CMOs & brand teams — Audit your own positioning from the outside
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